As the integration of the digital and physical world continues, brands need to evolve to catch up. By constantly redefining the way we shop and anticipating the trends for the future, brands can stay one-a step ahead. Embracing this will help retailers thrive this time and beyond.

Here are some trends we anticipate seeing along.

Brands will prioritise in-store investment over eCommerce

M-Cube exploration set up that 67% of marketers are investing in further engaging in-store gests to attract people back to the high street. What this reveals is that brands are shifting down from the online focus that has dominated retail in recent times, and investing in engaging in-store experiences further than ever ahead. Although eCommerce will continue to thrive, the high street is clearly not dying, it’s being revived.

Shoppers will come more independent shoppers due to digital solutions 

Consumers have come habituated to the independence that eCommerce shopping permits. As a result, digital results in stores have come more common, and this is a trend that’s anticipated to continue to rise. As the use of digital resolutions increases, retail workers will need to understand how to operate these systems. This means further professed staff will be demanded throughout retail, changing the nature of job roles.

The high street will be about more than just shopping 

Although Covid-19 accelerated eCommerce, the lockdown tutored us one thing people likes social interaction, connection, and moments to recollect. That’s why – with the high-  road now open again – brands will embrace ‘ experience retail’. By evolving its physical contribution to combine aspects similar to retail, music, dining, and entertainment – retailers are learning that ‘going big or going home’ is pivotal in today’s competitive market.

Online retailers will invest in physical stores 

As the high street evolves, online retailers will invest in creating physical experiences. These ideas can formerly be seen in Amazon Fresh stores. Designed to reflect the online experience, guests can pick up their goods, pop them in the ‘virtual handbasket’ and simply walk out of the store without having to physically pay. It has the semblance of the old high street but the convenience and sustainability of a cashless world.  

In-store omnichannel will be critical

The structure of a successful retail business model isn’t what it used to be. There are a lot of moving rudiments, meaning in-store omnichannel will no longer be a ‘nice-to-have’ but pivotal to attracting the client. Creating a strong omnichannel experience allows businesses to personalize the experience for all of their clients. Going forward, every single channel and touchpoint needs to be maximized. Each channel will be a new occasion for retailers to give the top possible service to their clients.

The participation of Gen-Zs

To get Gen-Zs back into physical stores, retailers need to make experiences as the products alone are no longer enough to attract clients. New generations are known for being digital natives, who enjoy the speed and convenience that eCommerce offers. That’s why it’s critical brands bring the advantages of the online world into the physical stores, and make a social space that Gen-Zs are enthusiastic about.

Retailers will explore the impact of Big Data and Metaverse on client experiences

As the physical and digital worlds continue to come together in the coming decade, we will see retailers use AI to optimize and personalize client experiences. A report from Accenture verified that 86% of organizations have changed to the disturb of Covid-19 and set up the new normal. This will continue to be the trend in 2023 with the use of AI and Big Data and the impact of the ‘metaverse’.

Price rises will generate cost-conscious clients

As a recession looms, consumers will be more cost-conscious. To combat this, retailers will have to put determination to insure that clients stay faithful. Retail sales dropped by 1.6% in August which is reflective of future sales in 2023. This means retailers will have to pull out all the stops to attract clients and insure that their purchases are worthy. 2023 will see an increase in the installation of digital signage in stores and the addition of social areas in shops which will give well-rounded shopping and social experiences.

The bottom line

There’s no hesitation that brands need to insure that they’re up-to-date on current trends or they risk losing clients. These include renovating their physical stores into social centers and creating personalized experiences to be innovative and better than other retailers. 

Customers will find that their experiences are more personalized, interactive, and independent. In order to stand out in today’s competitive and crowded market, brands not only need to jump on these trends but go over and further.

La entrada Retail Predictions 2023 se publicó primero en Book A Corner.

Fruit of putting the focus on the customer

The success of these new establishments is rooted in the rise of the customer experience, which has become the main challenge for any brand, as indicated by Laborde Marcet —a Barcelona consultancy that manages assets and real estate investments— in their studio Field report on retail’s commitment to opening pop-up stores.

In this sense, the role of pop-up stores has been consolidated in the main cities around the world, since these types of highly representative premises offer quality services to the client without necessarily worrying that the final purchase of the product. It is about exalting and reinforcing the image of the brand. The recent Shein pop-up store in Barcelona is presented as a clear example of this since the clients who came to enjoy this physical experience could enjoy different activities and try on clothes, but when proceeding to the purchase, they were invited to do so through the online channel.

This strategy presents the consumer with the advantage of receiving it directly at home (and of being able to buy more than what they could charge back that same day) and the disadvantage of having to wait a certain time to receive it, one of the most common demands of Shein’s customers

Despite the temporary nature of pop-ups, there is always an option for them to end up being kept as a permanent store, as happened with the Sezane pop-up in Madrid last year. And it is that, due to its success, it ended up establishing itself in the Spanish capital as its first store in the country. At the beginning of this month of August, he once again decided to start a pop-up, this time, in Barcelona.

The increase in online shopping is one of the main factors that forces us to reinvent ourselves

“Due to the boom in online shopping, stores have had to put traditionality aside and take advantage of the increase in digitization and the latest technology to offer services and an immersive experience,” underlines the director of Retail. Some examples of this are fitting rooms with technology or a good logistics service.

In Spain, the sector that has adapted most easily to this type of business is fashion. Many national brands such as Zara, Desigual or Mango have decided to opt for this new commercial strategy.

La entrada Why are pop-up stores successful wherever they go? se publicó primero en Book A Corner.

The footfall of shopping malls, fully recovered from the ravages caused by the pandemic, has boosted their capacity as showcases for brand promotion. This has been confirmed by experts from CBRE’s Property Management Specialty Leasing area during an event held at the Xanadú Shopping Center in Arroyomolinos (Madrid).

Specialty leasing, which consists of offering the different brands the possibility of coming into direct contact with the visitors of these shopping spaces to inform them about their purpose and activities, is very topical.

Whether from children’s entertainment areas to food & beverage product tastings, sample delivery points, or personalized pop-up stores for seasonal sales, Specialty Leasing is a powerful channel for advertisers’ strategies.

“Promotion through these spaces and digital media contributes to sales while favoring contact with new customers, stimulates commitment with current ones, and is extraordinary for presenting new product lines,” says the national director of Property Management of CBRE Spain, Soledad López-Cerón.

Retailers, for their part, are fully aware of the positive role that physical experiences play in enhancing their parallel sales strategies both offline and online. In fact, in a recent CBRE study, 64% affirm that the physical presence of a store increases online sales within its local area of ​​influence.

On the other hand, the optimization of spaces in the shopping center is a proposal of added value and innovation for customers who always see their shopping experience extended.

“Shopping centers thus expand their current commercial offerings and enrich their business model with a variety of options that also favor brands,” says López-Cerón.

Successful promotions

The directive explains that CBRE’s Property Management area manages more than two million square meters spread over the 53 shopping centers in Spain and Portugal that form part of its portfolio, where some 300 million people spend.

“We have digital tools for measuring traffic by zones, time slots, and types of establishment that are key for retailers to make the best decisions when promoting their products,” she says.

López-Cerón also points out specific examples of activity sectors that have been able to take advantage of Specialty Leasing in an especially intelligent way: “from lifestyle campaigns to promote spirits and technological products, to pop-up stores selling screen-printed t-shirts,” she says.

At this point, the real estate consultant advises each brand on the client profile of each of its assets, which is decisive in choosing the most suitable for the development of the different campaigns, as well as the best strategies for them.

La entrada Shopping centres, storefronts for brands. se publicó primero en Book A Corner.

Hughes is very optimistic about the future of CRE, but insists on the importance of making decisions considering environmental and social issues: “The industry has to play its role in helping society become more inclusive and more diverse”.

Which are the real challenges the commercial real estate industry is facing?

I think there are a number of challenges the industry is facing, but there are also opportunities as well. Historically, there’s sometimes been a gap between the industry and its customers. And by its customers, I don’t mean tenants. I mean the people who move within the space each and every day. And I think the industry is getting closer and closer to those customers.

The challenge is how you get really close, understand what they need and deliver on what they need. But as you get closer, you have the opportunity to provide not just the spaces, but the services and experiences that people need, then that will allow you to really move forward as a real estate business.

How is digital transformation helping to adapt to new commercial real estate business models?

I think technology and data are absolutely key to the challenge and the opportunity of getting closer to your customer. We should bear in mind that survey data, for instance, only shows a picture from a particular moment and it depends on how comfortable people are with giving open answers.

Actual real data, on the other hand, demonstrates what people do, what their behaviours are. And I think data sources aren’t just from your own business. You’ve got to look outside your own business to access third parties and other types of data that allow you to assess what customers do. How do you create places where customers want to be rather than they have to be? And when I say customers, I don’t just mean retail. It could be leisure, it could be offices, it could be residential. Gathering data on that and using technology is absolutely key because any data driven decision needs to be updated as that data changes. You need to adapt using that data.

“Any data driven decision needs to be updated as that data change changes”

Are CRE companies incorporating digital processes and toolkits to their structures?

Yes, and people are at different stages depending on when they start on this journey. Across the industry, everybody recognises that this is a challenge, and this is also an opportunity. It is not just the data, but it’s what you do with the data, how you analyse it, the decisions you make.

Also, there’s a lot of technology and data out there that isn’t necessarily going to. It’s about bringing people and technology and data together so that you can make the right kinds of decisions.I’m seeing a major step forward in many organisations that recruit the right kind of people to help them solve the challenge. So yes, they’re all moving forward. They’re a different stage on that journey. But I think there’s overall recognition that this is a journey everyone needs to be on.

“It’s about bringing people and technology and data together so that you can make the right decisions”

What do large companies in the real estate industry want from start-ups? What are their expectations regarding these solutions?

I think any journey like this needs you to work with organisations that are at all ends of the spectrum, from the start-ups to the much more mature businesses. The key point is what is the problem that that start-up was trying to solve in a different industry with successful outcomes, for instance, or what was the opportunity that start-up was trying to grasp, and what does it have in its DNA to make it a better option for solving it than some other route? I think start-ups do play a key role here

One of the challenges we have already observed is how to bring those two cultures together and set working practices, decision making together. Mature organisations tend to have a set business plan, while start-ups are really lean, really agile. So it’s important to understand the way in which more mature businesses can work with start-ups.

How do you imagine the evolution of the shopping centre industry will be?

There’s been a lot of headlines over the last three, four, five or more years saying retail is dead. Amazon is retail, so retail isn’t dead. Yet, when you’ve got the convenience that you can just sit there, order something and have it delivered, what makes you go somewhere to purchase that rather than actually do it from home?

That can be created in places, as we said, where people want to be. Many people are social and they want to go and do that activity with somebody else. Do you actually access dining or other pleasure experiences while you consume? And also, I think shopping centres per se in different countries operate in different ways and different cultures look at shop incentives in different ways. I think there’s a place for all forms of retail.

One thing that is crucial for every aspect of real estate and every aspect of retail is the environment, because it could be an unintended consequence. You order three things in one day online and three different vehicles turn up, which could be electric vehicles, but maybe they’re not. And maybe your journey to somewhere to buy it would have been on mass transit. Every time you make a choice, what’s the kind of carbon footprint of that choice? And do you always realise that actually the decision you’re making could have a bigger carbon footprint even though you initially think it doesn’t? So how are you making sure that customers can understand the impact of their decisions more broadly than just on themselves?

“Many people are social and they want to go and do that activity with somebody else”

How important are sustainability, social commitment and mobility?

When we talk about ESG, I think the Environmental and Social aspects are fundamental for the industry. Let’s consider the environment: it is not just about how operationally efficient a place is from the carbon perspective, it’s also about embedded carbon, but then it’s also what you are offering to a customer, what is the wider footprint of that? Overall impact considering mobility, like we mentioned earlier.

From a social experience, inclusion is really important. When bringing people together, be it shopping centres, offices or leisure, you bring people together from different backgrounds, with different perspectives. The more we engage with people who are different from us, the more we are able to remove conscious or unconscious bias and be a more inclusive society.

What was the original purpose of real estate? It was to provide shelter: to live in, to work in, to be educated, to consume, to enjoy. So we should allow all these to happen in a way we are helping with the environmental issues and we are also helping society become more inclusive and more diverse. It is not the industry’s job to solve all these problems, but it’s the industry’s job to play its role in solving these problems.

“The more we engage with people who are different from us, the more we are able to remove conscious or unconscious bias and be a more inclusive society”

La entrada A journey to real estate’s future se publicó primero en Book A Corner.

In order to understand this, it is important to keep in mind that physical stores fulfil many more functions than just selling a product or service. Here, we will elaborate on just a few of the features that will make brick-and-mortar stores remain with us for a long time.

Physical stores ensure that customers can immerse themselves in the experience offered by the brand

While digital-only brands have been hugely successful, retailers say that having a physical store drives growth and develops brand awareness. Physical stores ensure that customers can immerse themselves in the experience offered by the brand through its products or services, the design of the place, the interactive activities it offers, the staff and face-to-face engagement, among many other features. All of this serves to build a longer lasting relationship between customers and the brand. Some brands that continue to expand their business by setting up a physical store after starting online include Allbirds, Untuckit and Brilliant Earth.

It is critical that customers who prefer in-person interactions have the possibility to speak with someone

In the retail ecosystem, it is also important to be able to expose inventory and improve different operations that take place from the moment the product or service is manufactured and offered until it reaches the customer’s hands. For this reason, many retailers are considering new measures to improve deliveries, reducing carbon footprint and satisfying consumer needs. Similarly, in the event of any issues or misunderstandings, it is critical that customers who prefer in-person interactions have the possibility to speak with someone who can resolve issues and answer their questions and queries.

A crucial aspect that physical stores can offer and that cannot be found in online stores is the possibility of coming into contact and engaging with the product instantly. Customers can see the product live, try it, ask the staff about its features and compare it with other products in the store before deciding to buy it. This generates a sense of security and reinforces the customer’s decision to trust the brand, either for the first time or to continue choosing its products.

The physical format allows customers to interact with staff and products, enhances the shopping experience through various features that engage the senses, entertain and inspire people, and are part of our social interactions. Undoubtedly, physical stores are part of the future of the commercial industry and it is important to implement them in order to avoid being left behind.

• LinkedIn
• Instagram
• Facebook
• YouTube

La entrada Physical Stores Moved the Needle in the Retail Industry and are Here to Stay se publicó primero en Book A Corner.

Since Mark Zuckerberg presented the evolution of Facebook as Meta, this term has been present in many conversations. To be precise, metaverse generally refers to the concept of a highly immersive virtual world where people gather to socialise, play, and work. Evidently, this new world would engage retail and even real estate, so it is the path many potential customers are currently taking.

In such a liquid modernity where nothing is static, retailers and landlords must be aware of these changes AND opportunities to offer new value. One clear example is that these virtual places allow shoppers to buy virtual goods and interact with their favourite brands in a whole new way. Once the frontiers between the digital and real world disappear, the phygital experiences appear.

Phygital means blending digital experiences with physical ones and this is definitely the evolution of user experience. Experts consider that in less than five years, 25% of the population will spend at least an hour in the metaverse shopping, working, hanging out, and this will clearly bring new business models.

It is a (brave) new world worth exploring, but there are key aspects to have a more successful approach:

• The phygital world necessarily implies an omnichannel strategy. All channels must be integrated to make the whole experience smooth and easy. Brands can offer their customers immersive experiences, but they should be consistent. The customer must be in the centre and receive constant interaction, both at virtual and real level.

• Take technology as an ally and, if necessary, start small. You should promote actions that integrate the online and offline worlds, while ensuring the customer gets an easy access to your proposals. For instance, every website and landing page must be mobile friendly by now. Paying attention to small details is always useful to get closer to your clients.

• Collaboration with experts, IT people, and specialised consultants is also key to establishing a solid strategy. Since this is all new, most brands are still threading a trial-and-error phase, but it is important to learn about other success and failure stories.

• The metaverse era also demands real-time analytics to improve user experience, attract new leads, follow your own roadmap, and be aware of the competition. Learning about your own success or failure could make a difference for upcoming efforts.

Last but not least, entering the virtual world means providing customised experiences for each client. We all want to feel special, and this brand-new way of interacting can be crucial to anticipate the client’s needs and desires, which also results in referrals.

This is just the beginning, but information is power. It took longer for the commercial real estate industry to embark on digital processes compared to other industries. This is the time to immerse in new technologies, consider what they can offer and avoid repeating the same mistake. Welcome to the future, it is already here!

• LinkedIn
• Instagram
• Facebook
• YouTube

La entrada All hail the metaverse se publicó primero en Book A Corner.

The commercial real estate industry is no exception to this rule. Property owners, investors and developers need regularly to make decisions on retail locations, expansion plans, retailer proposals, refurbishments and so on. Having time sensitive data available has never been more important, since it allows them to get insights from past and current projects.

HAVING TIME SENSITIVE DATA AVAILABLE HAS NEVER BEEN MORE IMPORTANT

Retailers are also affected by abrupt trends. Consumer behaviour has radically changed in the last years mostly based on the online shopping shift. As we have already discussed, shopping centres are no longer places to purchase goods, but have transformed into special experiences for customers. Through this diversification, new opportunities are also arising, such as specialty leasing and short-term spaces.

In this scenario, big data emerges as a natural solution. Big data is a great quantity of diverse information that arrives in increasing volumes and with ever-higher velocity. Nearly every industry can leverage findings from big data analysis. In the case of CRE, useful collected data could include local and national statistics, regional forecasts, corporate trends, local consumer behaviour, online market penetration, market shares, purchasing power level, and more.

BIG DATA EMERGES AS A NATURAL SOLUTION

Yet, handling all that information is always challenging. This is where digital solutions and proptech partners come in, by means of software specifically designed to handle large, complex data sets. Availability of data on customers (and potential customers) should allow landlords and investors to better tailor their proposals and marketing efforts in order to create a high level of satisfaction and efficiency. Collecting a large amount of data brings the opportunity to conduct more thorough and in-depth analysis to benefit all stakeholders.

Digital transformation now allows you to make well-informed and sustainable location decisions. Even though it is always necessary to cut through the noise, reliable data and detailed analyses can certainly make the difference. How are you taking important decisions at present?

La entrada All you need is data se publicó primero en Book A Corner.

Назва	Cosmobet
Веб-сайт	cosmobet.ua
Рік заснування	2024
Ліцензія	№168 КРАІЛ
Доступні ігри
∑ Кількість ігор
Виплата (RTP)	96
Провайдери
Сумісні пристрої
Методи депозиту
Швидкість виведення
Ліміт на виведення
Валюта	UAH
Мови
Онлайн-чат
Власник	ТОВ “НЕЙРОЛІНК”
Партнерська програма

Офіційний сайт Cosmobet UA

Ліцензія вступила в дію 21 березня 2024 року, як свідчить рішення КРАІЛ. Офіційний сайт cosmobet.ua наразі недоступний для перегляду, тому наша редакція очікує офіційного релізу, щоб детально розглянути Космобет казино.​

Реєстрація та вхід

Наразі всі ліцензійні майданчики пропонують декілька опцій для створення облікового запису: за номером телефону, за допомогою поштової скриньки або через соцмережу Гугл+. Тому очікуємо, що і на Космобет реєстрація буде проходити таким чином.

Мобільна версія

В офіційних джерелах відсутня інформація щодо додатку Kosmobet. Якщо навіть скачати застосунок на смартфони не можна буде, для гри з мобільного можна використовувати будь-який зручний браузер.

Ігрові автомати

Нове казино приваблює потенційних користувачів великим портфелем ігор, тому ми думаємо, що і Cosmobet не стане вийнятком. Також очікуємо наявність розділу ігор із живими дилерами, настільних та краш ігор.

Платіжні системи

Казино онлайн з українською ліцензією пропонують депозити і виводи за допомогою банківських карток Visa та MasteCard. Електронні гаманці чи криптовалюти заборонені, тому ми можемо припустити, що і на Космобет казино ситуація із поповненням та виведенням буде аналогічною.

Бонуси Космобет казино

Чи буде давати Cosmobet бездепозитні бонуси, невідомо. Хоча при запуску нові оператори заохочують юзерів саме такими акціями. Можуть нараховувати фріспіни на певну категорію ігрових автоматів. Ми очікуємо релізу від оператора, щоб оперативно повідомити своїх читачів про актуальні промо-акції та бонуси Космобет.

Програма лояльності

Вітальний бонус

Нові користувачі Космобет отримають заохочення за реєстрацію

Служба підтримки

Більшість онлайн казино мають цілодобові онлайн-чати для швидкого звʼязку із менеджерами. Чи буде така опція на офіційному сайті Cosmobet казино, зможемо дізнатися лише після запуску продукту.

Cosmobet відгуки

Як тільки ви матимете, що сказати про нове казино Космобет, залишайте коментарі у формі нижче!

La entrada Cosmobet (Космобет) онлайн казино se publicó primero en Book A Corner.

Collaboration is vital in this new digital era. David Hueso Gutiérrez, Founder of TheFringe/LABS, shares his views on how proptech partnerships can be the key to improve the real estate industry and solve most of its current challenges.

What are the biggest challenges the real estate industry is facing?

The answer is very clear: everyone in the market has a lot of old money. There is very little new money, which is basically the money that is being invested in it, in start-ups, etc. We have a lot of old money that hasn’t been able to turn the market around. I have never believed that innovation comes from within —I have always believed that innovation comes from outside. First, we need to create things outside and then introduce these innovations into large corporations.

“I have always believed that innovation comes from outside”

How does digital transformation enhance this new era of Real Estate?

From the digital world, which is where I come from, we are trying to start a revolution in the Real Estate market. Mostly, operational solutions are the most necessary tools for this industry. Digital transformation works from the core of these corporations to change the processes, to optimise them.

As entrepreneurs, we always aim at revolutions, but sometimes you only need optimization. We have to think about these short-term needs and not only in the long term. In this industry, it is very difficult to plan ten years ahead. Investors can think about it, but this is not the case of the corporation that wants to evolve.

What do large companies expect from startups?

Just as we were discussing before, they expect solutions that will make them improve their deal, become more efficient in their current operations and open up new lines of business. Let’s make that what you do. All three things optimise and improve profitability and open up new lines of business.

“Large companies expect three things: optimise operations, improve profitability and start new lines of business”

Which real estate assets will remain the strongest?

The most solid aspect is the brick itself, the real estate itself. Then, it is a very heterogeneous answer. Everything related to intermediation has to be digitised and this is the process where the largest transformation is taking place. Last year, investment was mostly driven towards asset management, basically real estate management, and technical costs. This second aspect is more complicated, it is going to be a rather long-term process.

How important is data today?

Well, I have been working with data for many years and my company is actually based on data. Data is fundamental. I have never believed that the real estate world is a big data world —this industry needs smart data. There is a lot of data out there, but there are few people who know how to focus it in the right direction. The amount of data is not as important as having a partner that leads you toward the right decisions.

“In the end, a manager just wants to optimise and maximise the company’s performance. Without data, this is impossible.”

 At a technology event, the start-ups are usually made up of specialists from the fintech industry, but there is not a lot of contribution from within the real estate industry itself. Why do you think this happens?

We should take several factors into account. First, proptech is a small part of fintech because we are talking about investment. There is a lot of interest from the industry, but it is an older market, it is more difficult to change. The financial market has already undergone several digital transformations. This has not happened in the real estate market, where we are still working with Excel, and most people don’t know what an API is. Therefore, people investing in proptech companies generally come from the financial or digital world, who really understand how this works.

 The market is extremely appealing, but we should consider that the processes that started changing 15 years ago in other industries have just started changing a couple years ago here. It is a much more cautious market. Yet, the winners will be those who think seven, ten years ahead.If you would like to watch the complete interview and learn which are the European markets that spark most interest in real estate investment. Visit: https://www.thefringelabs.com/es/

• LinkedIn
• Instagram
• Facebook
• YouTube

La entrada Partners in crime transformation: how tech companies will transform CRE se publicó primero en Book A Corner.

Digital transformation does not happen overnight. It takes resources, planning, collaboration and, most importantly, intent. Clearly, the new era imposes digital solutions, which can improve on businesses main drivers: income generation and asset appreciation. These tools will not only help companies improve their specialty leasing processes, but are already changing how the market is conceived.

Reducing costs and increasing efficiency is an essential part of the business.

We understand the need and importance of implementing digital solutions, such as improving margins and optimising payment and contract processes. Accordingly, we centralise all aspects in one comprehensive specialty leasing process, from its beginning to its termination:

Requests – Bookings – Invoices – Performance – Assets – Spaces – Advertising Spaces – Tenants – Landlords

Through specialty digital platforms, it is possible to display spaces in a simple and safe way, granting visibility and the opportunity to show available units, spaces and advertising areas within the shopping centres, while connecting with potential new tenants and improving the customer experience. Likewise, these tools allow landlords to manage thousands of requests at the same time in one dashboard and open a fluent bidirectional communication with potential clients.

Yet, we are now facing other factors that should be regarded. As the Italian expert on commercial real estate, Gaetano Graziano, claimed during his interview, “Those who do not adapt will unfortunately remain out of any market logic. Technology will be a key factor in making sales points more attractive, increasing the level of service, improving the shopping experience, and increasing the bond with digital consumers (native and non-native).”

Consequently, digital tools contribute to occupant satisfaction and space utilisation, two aspects that have radically changed after the pandemic. Increasing demand for flexible leasing terms and the prospect of hybrid work models have provided tenants more choice on how much space they should lease and which kind of space configuration better suits their needs. Technology can even help assess the flow of people instantly and continuously across spaces to better inform decision-making for both tenants and landlords.

Furthermore, the near future demands considering sustainability and health and well-being, which can no longer be disregarded in any business strategy. Commercial spaces that focus on ESG and aim at targeting net-zero carbon emissions are viewed more favourably and attract more rents. Indoor air quality and ventilation, disinfection, touchless applications and a better understanding of space use and density are key aspects that could set a space apart and lock a deal. Another one is fostering in-person socialisation and collaboration, rethinking design to facilitate interactions, while offering attractive features to merit commuting for users.As you can be easily noticed, change is already knocking at the door and it is high time our industry adapts to the new era of digitisation. Check other blog posts to read more about the million possibilities digital tools can provide!

• LinkedIn
• Instagram
• Facebook
• YouTube

La entrada Digitising the commercial real estate industry se publicó primero en Book A Corner.